A question I hear often is: “Do Google reviews actually make a difference for small businesses?” Yes — and honestly, more than most people realize. For a small, service-based business like mine, Google reviews don’t exist just for bragging rights. They help new clients feel confident, safe, and informed before they ever book — and they also help people find me in the first place. Here’s why Google reviews matter so much — especially for local businesses like mine here in Mur

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There’s a new It ingredient rising up the skincare ranks and it’s called Epidermal Growth Factor or EGF for short. But what does EGF do...

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